ICL France
ICL France and Motion5 have launched a European-based project on the Lead Management and the ability to transform these leads into real opportunities for their salespeople. For ICL, a true market leader, the goal was multiple. Among other things they were looking to better segment the customer base, make efficient use of the data stored in their CRM, refine their marketing campaigns for more effective product cross-selling activity, and the launch of complementary or new products on their installed base or non-targeted market segments.
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