Peter Rademakers, Founder of Motion5, delves into the transformative potential of Key Account Management (KAM) in the logistics sector. As the logistics landscape evolves with advancements like Big Data, Artificial Intelligence (AI), and sustainability initiatives, the role of KAM becomes crucial in fostering strategic partnerships and driving customer growth. Despite its importance, many logistics organizations underutilize KAM, missing opportunities for deeper customer insights and competitive advantages. This whitepaper provides a strategic roadmap for implementing effective KAM practices, emphasizing the need for a customer-centric culture, continuous learning, and integrated solutions to future-proof logistics operations.

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