People don't like change; they see change as something forced upon the board of directors. Change is often perceived as a one-off intervention where the organizational structure is adjusted, and management is expected to deliver. Most companies underestimate the abilities of their sales staff and, at the same time, overestimate their willingness to change, leading to disappointing results. Motion5 has developed the Model of Change (2006), which helps organizations change effectively.

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You will learn about our approach, warning you about pitfalls and giving insights on how to succeed.