The logistics market has experienced significant changes, pushing major providers to rethink their supply chain strategies and value propositions. This whitepaper, "Time to Re-invent Sales: Commercial Excellence in the Logistic Market," explores the necessity of a paradigm shift in sales organizations. It emphasizes a proactive approach over the traditional reactive methods, highlighting the importance of understanding customer needs, collaborating across functions, and fostering a customer-centric mindset. This transformation is vital for driving sustainable growth and achieving commercial excellence in logistics.

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